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Motion Picture Releases
Air travelers are people who are on the
go, vacationers,and parents with children. They are affluent, well educated, and
lead very busy social lives. According to Scarborough Research, air travelers are
VERY HEAVY moviegoers.
JCDecaux air travelers last year, in the Top 20 DMAs, attended an average of 24
movies!
Americans who have flown at least once in the last year are:
- 26% more likely to have seen 1-2 movies in the last month
- 43% more likely to have seen 4-6 movies in the last month
According to Scarborough Research:
- 20% of all airline travelers watched a movie in the theater last week
- Nearly a third of all frequent flyers have gone to the movies in the past week as
well
- Frequent flyers are also more likely to go see a new movie on opening weekend.
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DVD Sales
Scarborough shows that air travelers are
HEAVY DVD consumers. In 2007, in the top 20 JCDecaux markets business travelers
were:
- 47% more likely to have bought 10-24 DVDs in the last year compared to other adults
in those markets
- 50% more likely to have rented 10-24 DVDs in the last year than most adults in those
markets
Digital Advertising
JCDecaux Airports deliver innovative advertising
strategies and can provide movie studios with unique and impactful advertising venues.
JCDecaux has developed a fully–digital, high–definition network of double–sided
70” LCD screens for studios and entertainment brands to communicate to their audience
in the two most important box office markets in the U.S. – Los Angeles and New York.
These Premiere Digital Networks give advertisers an opportunity to showcase their
trailers and to create buzz for upcoming films. This highly visible network is a
great way to influence the voting members of the Hollywood Foreign Press and the
Motion Picture Academy of Arts and Sciences as they shuttle between these two entertainment
and media capitals!
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